Guildford Green
Situating locality and intimacy at the core of their ethos, Guildford Green is a wine merchant that provides a lovingly curated, seasonally rotating selection of wines from small, independent wineries for their community of customers. We crafted a brand that evokes both their playfulness and sophistication, the distinct duality of an excellent bottle of wine.
Canela is a graceful display typeface that embraces contradictions. Its forms are in a space between sans and serif, both soft and sharp, modern yet classical. Guildford Green, like Canela, is a modern take on a craft with a rich history. Canela Text has less contrast between thick and thin strokes and looser spacing, making it ideal for use in long-form content. Founders Grotesk Mono, a reference to the typewriter era, is used to evoke a sense of functional romanticism.
The Guildford Green logotype is based on Nikolai, a bold serif with crisp lines and high legibility. The lowercase g’s curvy, flowing link and loop is a customized character that draws inspiration from Voyage.
