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JIRAFE 2022 convention poster and brand identity

Contributed by Michael Sallit on Feb 27th, 2023. Artwork published in
circa 2022
.
JIRAFE 2022 convention poster and brand identity 1
Source: www.behance.net License: All Rights Reserved.

In 2022, Réseau MAP (Réseau des Musiques Actuelles à Paris) asked me to create a whole graphic system for their event called JIRAFE des Musiques Actuelles – Journées de l’Innovation, de la Répétition, de l’Accompagnement, de la Formation et de l’Environnement (“Contemporary music – days of innovation, rehearsal, support, training, and environment”).

This free three-day event aims to present a wide range of structures, services, and devices for professionals in the field of live music, with numerous round tables, workshops and speed meetings.

The typography pairs two typefaces that not only share the first letter and the release year (2020), but also come with backslanted styles: Spektra and Supergravity. The JIRAFE logo is custom drawn, with some of them loosely based on letterpress typefaces.

For more info, visit the JIRAFE website. See also the post about the 2021 identity system.

JIRAFE 2022 convention poster and brand identity 2
Source: www.behance.net License: All Rights Reserved.
JIRAFE 2022 convention poster and brand identity 3
Source: www.behance.net Photo: Michael Sallit. License: All Rights Reserved.

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  • Spektra
  • Supergravity

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