VERGE
Talent agency VERGE cleverly combines two different typefaces by Darden Studio: Halyard Display and Jubilat. Launched this spring, VERGE is a “recruiting and human resources support firm dedicated to diversifying the perspectives, ideas, talents, and skill-sets that shape art institutions.”
VERGE’s visual identity was developed by queer and woman owned Planthouse Studio. For the logo, they started with Halyard Display SemiBold, in tightly spaced caps, and added dynamics by making the initial letter italic. On the homepage, the mission statement is presented in big type that combines Jubilat Italic and Halyard Display in matching light weights. We didn’t necessarily intend these two font families as a slab serif/sans duo, but the designers of Planthouse Studio recognized they nevertheless make for a harmonious pair, being “cut from the same cloth” and having similar proportions and spacing. Throughout the identity including the website, VERGE mixes and matches various styles of both Halyard Display and Jubilat, in weights from Light to Black, as well as in roman and italic.
Social media posts including portraits of the three founding partners
