Grato Grotesk underlines the technical idea of the start-up ecoro. With the Digital Road, ecoro has developed a solution that will take the growing freight traffic off the road into the future. Sustainable, cost-efficient and clever.
The corporate design by Appel Nowitzki succeeds in conveying the technical idea in a tangible way. The vision of the founding duo is given a lot of space on the website – via large images, white areas and compact information. Bright accentuating yellow and the activating claim “tomorrow now” help to bring the complex topic down to earth. Grato Grotesk is used here as the font for headlines and body text and complements the appearance on a typographic level.
