Francesca Girolami Studio identity
Francesca Girolami Studio provides services of architecture, interior design, product design, preparation, creative direction, artistic direction, styling and consulting. Girolami is a multidisciplinary designer focusing on the process and the care of customers who are sensitive to beauty and practicality and who want to improve themselves.
The concept for the new identity comes from “playing with space” through the union of linearity, cleanliness and order with dynamism, overlaps and reflections, to express the two natures that represent it: elegance and culture, but also fun, freshness and uniqueness.
The “game of space” also takes place through the use of typography. Letters expand and contract in space. The O, the only letter in the Noto Serif font, becomes the “star” of the pictogram.
