Little Lot identity and packaging

Little Lot is a private label brand by Fresh Aisle, a gourmet grocery chain in Calcutta, India that offers a range of small batch world cuisine products with the aim of making gourmet food accessible.

We worked with them to create their brand name, identity, and packaging, helping to showcase their wide array of products. Little Lot’s biggest unique selling proposition is its small batch fresh food. The brand name reflects this concept, and the identity further emphasises the hero ingredients and the individuals responsible for making these products.

The logo was designed keeping in mind the expansive product range, and was kept minimalist but fun to let the individual products shine.

The products featured bold, colourful, appetising food illustrations that would indicate what was inside the boxes and jars. These were deliberately made extra saturated to stand out on shelves and look extra delicious. Mallory Narrow Black as the primary font was used for the product names and Work Sans variable for the body and additional info. These were chosen with the supermarket setting in mind, with bold letters that would contrast the illustrations and draw the eye.

The packaging was done to let the ingredients and product take centre stage and convey that all the products are freshly made. Little Lot’s primary objective was to make gourmet food for everyone, so each product provides instructions on how to incorporate them into everyday cooking and suggests suitable pairings.