Cascina Blu is an association for autistic children located in the province of Milan, currently one of the largest facilities in Lombardy. Our collaboration with Cascina Blu involved creating a visual identity that would highlight its size and significance in the region.
One of the main goals of the client was to emphasize their mission of helping autistic children integrate into society through workshops that teach them various skills. Inclusivity was a fundamental aspect that the client wanted to communicate. To better understand autism, we worked closely with doctors and psychologists. Through our research, we discovered that the color blue has a calming effect on people with autism, and abstract images are not preferred by them. Therefore, we chose to figuratively represent a child in the logo, incorporating a simple dot to symbolize the entrance to the farmhouse itself.
A crucial aspect of the visual communication strategy was the close collaboration with the children during the drawing workshops. The illustrations created by the children became a key element of the communication, symbolizing inclusivity and reflecting the client’s vision.
