Aicono branding

The Norwegian startup Aicono is an auditing and tax consulting firm for tech companies. The company name is made up of “AI” and “Economy” – artificial intelligence paired with business expertise.

With two locations in Norway, Aicono’s team serves clients across the country. “Many companies with us use external accounting or app-based diy solutions. But growth companies […] need more, such as financial insights and sound, creative financial planning.” explains Founders Sondre Døli and Mats William Lia on their company’s website. Aicono works with the latest technology and AI-powered tools to support businesses. While the technology does the analysis, the company’s experienced economists transform the information into useful financial knowledge. And they do it all in simple language that demystifies the data.

Simplicity was also the guiding principle for Aicono’s branding, which was designed by Edge Branding, who were involved from the start. “Being there from the beginning, we were able to build on the company’s foundation and develop the brand’s personality up close,” says Amandus Engh Bjerk, senior designer at Edge Branding.

Typographically, the Aicono brand is carried by McQueen Display – specifically the Light, Medium and Bold weights. Bjerk explains: “The choice of McQueen was a very conscious decision. McQueen’s playful and distinctive design adds a touch of creativity and uniqueness to the brand, making it memorable.” McQueen Display is compelling in both digital and analog interactions, its versatility and charm “effortlessly attract attention”, according to the designer.