KAIDE is a creative studio dedicated to transforming the Finnish societal communications space towards a more imaginative version of itself. We specialize in sound branding, motion graphics and commercial videography productions. Our clients include some of the most prominent societally relevant actors in Finland, including NGO’s, private companies and municipalities.
Their website, showcasing a variety of work, from promotional videos to music and podcasts, uses Lay Grotesk throughout. The sans-serif is paired with both contrasting styles of Nostra (Sett and Stream), mostly used as singular characters (including emojis). Note the unusual hover effect on the menu, that changes discreet Lay Grotesk into chunky Nostra Sett!