ClickBus (2023 rebrand)
Launched in 2013, ClickBus is the largest bus ticket marketplace in Brazil. In 2023, it was rebranded using Carbona (Plau, 2022) by Carlos Mignot. From the case study by Ana Couto (translated):
The intention is for the brand to act as a platform that allows interaction with multiple contents, without competing with them. The symbol refers to a bus that connects one point to another, and also to two eyes that represent memories of travel. The new brand brings more impact and dynamism, while improving its performance and gaining a charismatic personality.
The purple color gains even more prominence, with a cleaner and more modern look without losing its charisma.
The rest of the visual universe contributes to building this differentiated and iconic brand, referring to Brazil and its destinations in a light way, but going beyond the ticket purchasing journey itself.
