Marianna Ladreyt

Marianna Ladreyt has French and Cypriot roots and is an emerging talent in the fashion scene of Paris. After theoretical studies in art and philosophy she turned her interest to the layer on our bodies, clothing, and the way it is designed in coherence with how these behave. Ladreyt graduated from the Beaux-arts of Toulouse, France, and in 2016 from the Gerrit Rietveld Academy in Amsterdam. In her work, she is inspired by Greek mythology as much as by optical illusions and upcycling, eventually resulting in pieces that lead into an imaginary world. In 2019 she won the Grand Prix de la Création of the city of Paris and that same year she launched her own brand, meandering between clothing, accessories, and even furniture.

Three men ranging from not so young to quite young, Arnaud Jarsaillon, Rémy Poncet and Loris Pernoux, form the graphic design collective Brest Brest Brest … which confusingly isn’t based in Brest, but rather operates between Paris and Valence in the Rhône valley. It’s responsible for the brand’s visual identity. As to be expected, the website relies on fashion photography, in most cases on a black background – with the exception of seductive colors for the “World” and “About” pages.

What coins the identity, however, are the two typefaces used – which were both designed by the same designer, Yoann Minet. Traulha Regulara, a roman with pronounced triangular serifs and inverted stress in certain round shapes, is the display font. It’s being used in all caps, in very big sizes. Stratos is its sans-serif counterpart that does everything else. It’s also the basis of the logotype for Marianna Ladreyt. Stratos is characterized by the unconventional mixing of caps of narrow proportion with lowercase characters of a wider, geometric appeal. While Traulha Regulara can be purchased from Bureau Brut, Stratos is available from Production Type, where it was finalized and extended with Cyrillic and Greek letters.