Orto Botanico di Palermo (student work)
Visual identity proposal for the Orto Botanico di Palermo (Botanic Garden of Palermo) my classmate Federica Fresta and I made for the Graphic Design 3 class at Accademia di Belle Arti di Palermo (Academy of Fine Arts of Palermo).
We redesigned the whole visual identity of the Botanic Garden of Palermo, a museum and educational-scientific institution, an historical and iconic green space of our city that hosts more than 12,000 different plant specimens.
This proposal starts from the vision of the Botanic Garden of Palermo as both a well-established institution and a public space for the community to experience nature and learn about botanical sciences. We wanted to truthfully represent the importance and the cultural relevance of such space.
We adopted a contemporary approach with bold colors and appealing shapes to bring the institution to the present day and make it look vital and vivacious as it really is.
