Piedelli 2024 Calendar

Piedelli was born from one of those bait videos about a platform where you can sell pics of your feet.

It’s one of those things – I’m not even sure who they’re targeted to, I just know I get loads of these and sometimes it’s fun, other is dire. The obsession we seem to have with making a lot of money with little to no effort it’s telling of how we live, the precarious way we see money and access to life really. It’s not even like we can’t be arsed to work, we’re just tired of hard work paying barely the bills. I think it’s not an ideal rooted in greed, rather in dissatisfaction with the status quo. And in a way with the disparity that social media is just feeling and constantly keeping in front of us like a weird form of torture.

Another angle we explored was the intersection between body, food and sex, as we cannot ignore how intertwined these are. In the whole process of this, we had the chance to talk with people about what draws them to feet and the most interesting reason is how public our bodies generally are, and how some parts end up being the last pure, private, untouched by surgeries and filters. Which is something that transcends kink and digs in a softer need of being real, remaining human almost.

We aproached it from a very curios and non-judgemental point of view, where we wanted to push ourselves to create something that is telling of our times, while still be true to who we are.

The project is a collaboration between London based Karolina Burlikowska (photography), Fabrizio Ricotta (food) and Giulia Boggio (design). We pretty much approached this as an open conversation, while letting each of us be in charge of their “department” with not much intervention.

The calendar is set in Ufficio Sans and was printed by Laser Graph in Milano. Prints by Theprintspace.