Since 1976, Ron Herman has been widely regarded as one of the most influential and iconic lifestyle boutiques in Los Angeles. Today, the brand boasts three flagship locations across Los Angeles and over 20 stores throughout Japan, continuing to serve as a launch pad for some of the most prominent contemporary fashion and design brands from around the world. Our new identity, visual language, and typography systems have been thoughtfully crafted to both respect the brand’s iconic heritage and pay homage to the vibrant culture of southern California.