Impa tech undergraduate program by IMPA
Impa tech is a Brazilian college dedicated exclusively to teaching applied mathematics. The project is led by IMPA (Institute of Pure and Applied Mathematics) in collaboration with the Federal Government through the Ministry of Science, Technology and Innovation (MCTI) and the Ministry of Education (MEC). The course has a partnership with Rio de Janeiro City Hall, responsible for Porto Maravalley, where impa tech will be based.
We started with the idea of creating a strong institutional symbol which would indicate that impa tech was born classic. So we decided to look for an outcome that pointed towards digital modernism. Based on these two premises, we were inspired by classic modernist architectural structures, as well as contemporary elements that could provide a technological counterpoint. The logo, beginning with a rotated letter i as a bold glyph alligned with the wordmark, reinforces the association with IMPA’s brand through a strong and dynamic visual aesthetic. Within the symbol, the square and circle give the brand simplicity and timelessness.
Inspired by the logo’s design (a square, a quarter circle, and a full circle) and by elements from the digital world – such as chats and buttons – a system of shapes adaptable to the content was developed. These resources create text hierarchies that highlight content in a clear and fun way.
We selected the typeface ABC Oracle, characterized by its contemporary and versatile look. It combines modern design principles with a touch of timeless elegance, adapting easily to different applications.
The choice of white, black and beige as predominant colors was motivated by the search for an institutional language that would grant sobriety for the brand. At the same time, we also chose neon shades of pink, orange, yellow and green as secondary colors, helping to establish a connection with the young public, who are the students or candidates for a position at impa tech.
