Format–3 is a new type of agency. A collective energy of global talent coming together to deliver the best in product strategy, design and execution. A true innovation design partner, reimagining the agency model.
I initially used a beautiful and complex grid to design the F monogram from scratch and paired this with Söhne by the one and only Klim Type Foundry.
The identity has been designed to set a foundation that is adaptable, playful and ever-evolving.