Toyota Wheel Park
As the global mobility partner of the Paris 2024 Olympic and Paralympic Games, Toyota unveiled the Toyota Wheel Park in autumn 2023. It’s a hybrid skatepark offering an immersive and fun experience for everyone around skateboarding and WCMX (wheelchair motocross).
The inclusive wheel park was first pre-launched in Annecy, France, during the High Five Festival. The official launch happened on the 7th of October 2023 in front of the Palais de Tokyo in Paris.
The park was designed to be modular, sustainable, and itinerant. It was developed in collaboration with Toyota France, Pratikable Association, and La Fabrique Royale.
Atelier Malinowsky (Nicolas Malinowsky) was commissioned by La Fabrique Royale for the design, in which he used Farmacia by Nguyen Gobber for the logotype as well as headlines and Toyota Type by Steve Matteson for all further text.
