S-RM “Your first call” campaign
BIRD London created an elegant campaign for S-RM, with each headline getting its own art directional approach and using a bespoke font from foundry F37. F37 Incise was selected to compliment the angular and sharp graphic language, alongside the brand’s colour palette being used to maximum effect. No stock shots of mountains or boardrooms. Brutally simple and distinctive headlines with a consistent branded sign-off.
