The Brand Identity website
The Brand Identity is a digital platform focused on branding and graphic design. Launched in 2015 as an Instagram account, it has evolved into a resource for graphic designers, design studios, type foundries and brands.
Initially, The Brand Identity used the RM typeface, which also appeared in some of its projects, such as The Process and The Process Two. In October 2021, the website underwent a redesign that introduced NB International, also used in its logo, and JHA Times Now, reflecting its evolving visual approach.
The platform showcases a range of design disciplines, including typefaces, logos, packaging and web design, and features articles, case studies and various design projects. It also highlights emerging designers and innovative concepts while providing insights into branding trends and strategies.
In addition to its editorial content, The Brand Identity offers a store with curated products such as books, mockups, templates, posters and other design assets. The website also includes a jobs page with visually oriented listings, transparent salary information and a pricing model designed to streamline the hiring process.
