Palisades Park Conservancy
The Palisades Parks Conservancy provides programming and assistance to over 25 parks and historic sites across New York and New Jersey.
To more accurately reflect their mission to preserve, protect, and support the parks, the organisation recently asked Order to update their identity. Their new branding pairs Esperanza Headline and Esperanza Stencil from Labor & Wait with Founders Grotesk from Klim Type Foundry.
From Order:
The Conservancy traces its roots to 1900, when the Governors of New York and New Jersey first took action to protect the Palisades Cliffs from mining. Since then, the Parks region has grown to encompass over 130,000 acres along the Hudson River Valley.
The symbol is derived from the pitch pine, a hearty and resilient tree that is native to the Parks region. As seed transmitters, the pitch pine’s pine cones provide food for animals and help generate forest growth.
Esperanza Headline is used for most applications and is supported by its sister cut, Esperanza Stencil, for more expressive uses. Founders Grotesk provides clarity and contrast at smaller scales.
