More or Less
Branding, identity and website design for Midwest’s premier non-alcoholic bottle and beer shop, More or Less, located in Grand Rapids, Michigan.
The brand identity was developed around a playful duality, leading the designers David Ruggeri and Gabrielle Podkul to develop an identity full of playful riffs on contrasting design elements. CA Negroni takes the center stage, full and approachable with its weight and balance, while the legible and practical Rubik is purely informative on the website and printed matter.
After completing the website, Gabrielle created a friendly character out of the 'OR’ in the logo for use in shirts, stickers and tote bags. There is an undeniable charm to the branding, and this duo’s first collaborative branding project has been well received by the client and the community.
