Ourtype on twitter: “Sansa is the font of choice of Belgium’s food emporium Delhaize.”
Indeed, they use Fred Smeijers’s warm, informal typeface on a lot of different packaging design, as the main, the secondary typeface, or even in distressed form like on the charcuterie products below. (The website of Delhaize deserves a post on its own, using FF Netto as webfonts.)