Sacha Lord
Contributed by MadeByShape on Apr 29th, 2024. Artwork published in
circa 2024
.
Photo: MadeByShape. License: All Rights Reserved.
When MadeByShape undertook the task of revamping the personal brand of Sacha Lord, a prominent figure in Manchester’s music and hospitality scene, they chose a typographical approach that would vividly encapsulate the dynamic and fast-paced environment in which he works. The font selection was crucial in shaping the brand’s visual identity, which aimed to enhance Sacha Lord’s stature as a thought leader and attract industry collaborators.
GT America was the primary font used in this branding project. Chosen for its bold and adaptable nature, GT America effectively mirrors the hustle and bustle of the music and hospitality industries.
Photo: MadeByShape. License: All Rights Reserved.
Photo: MadeByShape. License: All Rights Reserved.
