Between The Lines
Between The Lines is a publication by strategy and copy studio Opening Line, which explores the massive (and misunderstood) world of brand language. This edition brings together a range of fresh perspectives from across the creative industry to drag brand language out of the basement and into the light.
The design of the publication combined a distinctive spiral-bound format with a bold typographic palette and eye-catching fluorescent spot colour. Headlines utilise the personality of Margo+Beuys, while the more functional Aeonik is employed for the text.
The publication is divided into four chapters: Clarity, Character, Community, and Continuity. Smaller tip-in sheets delineate each one with expressive pull quotes interspersed throughout the interviews.
Illustrations are by Olga Prader.
