“Mieszkasz, głosujesz, decydujesz” campaign

Simple, geometric shapes, large, expressive typography and the distinctive, relaxing color of blue created the visual identity for a unique project: a pro-frequency campaign for the city of Sopot, Poland, for the local elections, held in April 2024.

From the press release (auto-translated):

Sopot joins the ranks of Polish cities that are activating residents to participate in local elections through a pro-frequency campaign. The Sopot campaign will launch in mid-March under the slogan “You live, you vote, you decide.” Specially designed graphics will appear in public spaces and social media, among other places. The aim of the campaign is to reach the widest possible group of residents of the Sopot resort and get them to actively participate in the April elections.

The project was intended to be understandable to both young and older audiences and to evoke positive emotions. There are a lot of older people living in Sopot, and the City wanted to build electoral awareness also among young people who live and exist here on a daily basis. We wanted to encourage all residents to go to the polls and decide about their neighborhood. It was certainly a difficult task to make the campaign design reach every group of residents. The city also wanted to raise a strong awareness of the possibility of actively deciding about their small homelands. Yet, as tourists are not this campaign’s target audience, we focused on aspects of living in Sopot that are close to everyday life.