I See My Light Shining

Established by Jacqueline Woodson and produced by Columbia University, the Elders Project captures and celebrates the untold stories of over 250 elders—activists, storytellers, and community builders—who have witnessed and shaped monumental change in American public life. We are extremely proud to have had the opportunity to bring these amazing stories to life by creating this beautiful and colorful project.

The identity for this project required a wide variety of fonts and a comprehensive type family that reflects complexity while maintaining consistency. The Pangram Sans font family by Pangram Pangram was the perfect solution, offering versatility and cohesion. Additionally, the oral history aspect necessitated a font that performs well on desktop, tablet, and mobile versions, ensuring readability even at small sizes.