22º Bienal Sesc_Videobrasil

The Bienal Sesc_Videobrasil is an exhibition that focuses on the work of artists from the world’s geopolitical South – Latin America, Africa, Eastern Europe, Asia and the Middle East – in video art and various other artistic media.

The theme for the 22nd edition, which also celebrated the 40th anniversary of Associação Cultural Videobrasil, is a phrase by Brazilian poet Waly Salomão: “Memory is an island of editing”. The poet is known for his informality, the idea of lack of control and abandon. The verse speaks of memory as something that is not precise, that can be edited, in a fragmentary, random and shuffled fashion.

For the identity, we associated the idea of memory with the image of the glitch (error, visual noise). To represent this concept, we used Neue Television from nice to type. This typeface incorporates the horizontal lines of video playback into its design, which are normally invisible, suggesting an error or glitch.

The identity is composed as a typographic illustration, with fragments of text, noise, color and vibration in the background.

In the foreground, for the informative text, we used Area by Blaze Type, with its lean and uncomplicated design, to contrast with the complexity of Neue Television. For some texts including “A memória é uma ilha de edição”, Area was used with its geometric alternates.

The color palette chosen is reminiscent of the festive, vibrant and pop atmosphere of Waly Salomão’s universe.