The Dinner Ladies rebrand
The Dinner Ladies needed a recipe for a rebrand that would not only pay respect to their unique origin story but bring their visual and verbal identity up to speed with their growth as Australia’s tastiest frozen meal service. Universal Favourite joined forces to cook them up a fresh look and feel that reflects their homely meals and anti-"mumsy" attitude, extending all the way from their website through to their packaging.
Universal Favourite used the typeface Denim by Displaay Type Foundry to show off The Dinner Ladies’ confident personality yet retain practicality. Denim Wide’s used in headings and CTA applications to command attention, while its regular cut counterpart rounds out the system with a friendly, clean and legible option for subheadings and body copy. With its subtle details, the typeface can be an attention-grabbing hero element that showcases the bold tone of voice but also work alongside more expressive moments.
