Foreté branding
The brand identity of Fore-té Club Attire was designed by Laura Santi at EightySeven:
Fore-té Club Attire is a lifestyle brand that’s reimagining club sports attire for the modern woman. In a world where it’s typical for only a small corner of the pro shop to be reserved for women’s apparel and equipment, founders Andrea and Sean Houlihan saw the need for a fashionable, functional label that put ladies first. […]
Fore-té is designed to disrupt the space by altering women’s expectations for what club fashion can be. They needed a brand experience that could fuse classic form with modern function to appeal to and empower both casual and competitive women to own their style in any club sport setting. […]
Fore-té’s diverse logo suite was built for utility in the fashion space. Its versatile typographic family balances classic and contemporary while maintaining legibility across mediums. Its warm, elegant palette with touches of cooler, natural hues and vibrant pops of color for that energetic flair. Its geometric accent patterns inspired golf course geography. And its actionable tagline, “Play to your strength,” that inspires with a bold, yet approachable brand voice.
The new additional logos are set in ALT Maria Clara. When used on their site, Maria Clara is supported by Aktiv Grotesk Extended.
