Lucky Strike Filter 100’s ad
Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “perpetua”. License: All Rights Reserved.
Lucky Strike introduces the Lucky Strike that doesn’t taste like a Lucky Strike.
One of the phototype versions of Perpetua, tightly spaced and more condensed than the original, paired with indented copy in Helvetica, for a magazine ad by the American Tobacco Company.
