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Peter Hand Extra Light beer label

Photo(s) by Bart Solenthaler. Imported from Flickr on Jul 21, 2024. Artwork published in
circa 1975
.
Peter Hand Extra Light beer label
Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “dimensia”. License: All Rights Reserved.

Roc Mitchell’s Dimensia (Alphabet Innovations, 1971) in use for a beer label by the Peter Hand Brewing Co. The letterforms in the “Light” wordmark were modified to varying degrees. Dimensia came with small caps that could be combined with the lowercase glyphs for “common case” settings.

From Wikipedia:

The Peter Hand Brewing Company was an American brewery established in 1891 by Prussian immigrant and American Civil War veteran Peter Hand in Chicago, Illinois. The company is notable for popularizing the light beer recipe it would later sell to Miller Brewing, which thereafter rebranded it “Light Beer from Miller”, and, ultimately, Miller Lite. When the brewery closed in 1978, it was the last brewing company in Chicago, until Sieben’s River North opened in 1987.

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  • Dimensia
  • News Gothic

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