Stow & Haight catalog
Contributed by Calvin Yoder on Jul 27th, 2024. Artwork published in
.
Photo via Urban Remains
The cover page of a catalogue booklet for Stow & Haight Company of Grand Rapids, Michigan. The company was active from 1880 to 1885 and tables were their primary product. After 1885, Haight was bought out by George Davis and the company reorganized as Stow & Davis.
“Tables” is in (a) Celtic (c.1867), “Catalogue and Price List” is set in Attic (1879), and “Of” might be in (an) Antique Extended (c.1858). The numerals for “1884” are from Oxonian (1881) and “Grand Rapids, Michigan” uses Old Style Extended (1880s?). The condensed roman for the company name and the sans serifs are yet unidentified.
2 Comments on “Stow & Haight catalog”
The sans serif in the middle of the page is very reminiscent of technical lettering (see, for an example, Routed Gothic).
It does look similar. I’d argue that’s mostly due to its light weight. Consequently, there’s no stroke contrast, and one can’t see if the terminals are rounded (as in routed lettering).
I think it’s one of the typefaces that we have under Light-face Gothics, possibly Bruce’s Gothic No. 4. Added now. This foundry typeface (and/or similar ones) served as the basis for Monotype’s Lining Gothic No. 106 (which came later, and can’t be the typeface used here).