Reality House

For over 50 years, Queens, NY-based Reality House, Inc. has been offering person-centered, trauma-informed, recovery-based programs to individuals and families with addiction and related challenges.

Reality House knows addiction impacts many areas of a person’s life. By offering a rehabilitative residential program with a robust outpatient program and many complementary services, they create a continuum of care that respects the entire person and addresses more than their addiction.

In response to the growing need, Reality House has set the goal of expanding their outpatient program and, to this end, acquiring a second location. The organization must raise awareness of their comprehensive, state-of-the-art, accredited services, yet their website and collateral do not adequately convey the skill and empathy with which their diverse and dedicated staff provides life-changing guidance and support.

We set out to refresh the Reality House brand to distinguish it in the community as a destination service provider. We updated the look by synthesizing three low-resolution logo variations into a crisp logo that clearly conveys the brand. We introduced a vibrant color palette and fonts to better reflect the optimism, energy and empathy that permeates Reality House services.

For privacy reasons, stock photography was used, yet the imagery is warm and reflective of the diversity of both the client base and the professionals with whom they work.

With this refreshed brand, we designed an engaging, easy-to-manage website that features client testimonials, an event calendar, photo albums and an ever-expanding list of service providers with whom Reality House partners for success. We updated the organization’s stationery and designed an educational brochure that rounded out the brand refresh, positioning Reality House as a vital support to individuals and families striving to break free of addiction.