Daylight Computer Company

With devices designed to support focus, health, and intentional living, Daylight is reshaping our relationship with technology from exhausting and addictive to energizing and magical. Working with the founding team, we created a design system that strikes a harmonious balance between futurism and nostalgia, digital and analog, the human world and the natural one.

With the rise of ‘dumbphones’ and an array of health-focused devices, people are seeking innovation that brings things back to a healthier, more analog, and more offline lifestyle. Daylight is emerging into this moment with a computing ecosystem built around low-stimulation, blue-light-free screens and a distraction-free OS.

The brand concept is inspired by the path of the sun (solis iter), which is responsible for innumerable biological processes including circadian rhythm (which isn’t disrupted by the DC-1’s amber backlit display). This subtly connects Daylight to the natural world without making the brand feel overtly earthy or hippie. Layouts and key design elements mimic the sun’s path, from headlines set in a diagonal path, to drop shadows that mimic those cast by the sun. Animations are calm and meditative, moving in an east-to-west direction.

A varied typographic palette adds texture and recognition to the visual identity of an already distinct product. ABC Arizona Mix brings the sophistication of a serif without feeling overtly bookish. Dinamo’s ABC Rom harkens back to the past age of tech (before current negative tech stuff like doomscrolling). The wordmark is set in ES Build by Extraset, which feels simultaneously modern (e.g. Dyson) and 1970s nostalgia (e.g. Playmobil).