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Spritzi

Contributed by Alex Coven on Dec 28th, 2024. Artwork published in
August 2024
.
Spritzi 1
Source: whatever.studio Photo: Alex Coven. Breakfast for Dinner, Whatever Studio. License: All Rights Reserved.

Spritzi is coffee, but with a twist—a fizzy, refreshing tonic that shakes up Chicago’s coffee scene. We gave the brand a clean, vibrant look with colors that feel as fresh as the first sip. The playful-yet-polished typography and custom illustrations bring energy and adventure to the brand. The identity uses a trio of typefaces to make it feel approachable, premium, and full of life. The logo uses custom script lettering.

Designed by Chicago based Alex Coven at his studio Whatever Studio. Photographed by Breakfast for Dinner. See more images and animations in the case study.

The three flavors as shown on the website, with  for headlines,  for text, and  for the menu.
Source: drinkspritzi.com License: All Rights Reserved.

The three flavors as shown on the website, with Gopher for headlines, Sofia for text, and Funkis for the menu.

Spritzi 3
Source: whatever.studio Photo: Alex Coven. Breakfast for Dinner, Whatever Studio. License: All Rights Reserved.
Spritzi 4
Source: whatever.studio Photo: Alex Coven. Breakfast for Dinner, Whatever Studio. License: All Rights Reserved.
Source: whatever.studio Photo: Alex Coven. Breakfast for Dinner, Whatever Studio. License: All Rights Reserved.

Typefaces

  • Gopher
  • Funkis
  • Sofia

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