In 2007, the Austin City Council passed the citywide Austin Climate Protection Plan. With this plan, the Council set some of the most ambitious conservation goals, not just in Texas but in the entire country. The nearly 40-page Austin Energy Commemorative Book entitled Our Energy Roadmap is a detailed description of how the utility has changed to fulfill the Climate Protection Plan. It demonstrates how the company is leading the way for a new future in energy efficiency.
The piece was to be something that could be handed out to a select few hundred, including Austin City Council members and executives of other utilities. The Austin Energy General Manager could use it as a speaking tool, plus it was to serve as a historical piece and a keepsake.
Because of the significance of the subject matter, the book needed to stand out from other collateral in an office – thus, the large coffee-table size of 10x13.75" – however, it also needed to have a timeless, classic look. This was demonstrated through color correction and small touches like a white-on-white foil stamp/emboss effect. The book was laminated to be long-lasting and touched often but finished with a soft touch feel to be unique and memorable
every time it was held. Finally, aligning itself with the environmental subject matter, the Austin Energy Commemorative Book was printed at an FSC (ForestStewardship Council) certified printer using FSC certified papers made from post-consumer recycled fiber through wind-generated electricity. FSC certification ensures that products come from well managed forests that provide environmental, social and economic benefits.
Being a role model itself is commendable, but the value of this book is that the utility has gone to great lengths to record and share their journey to help educate and motivate other companies to follow suit.
This book helps recognize how Austin Energy:
• ranks first among Texas utilities for green power sales
• offers some of the most comprehensive energy efficiency programs in America
• leads the effort to study the impact of electric vehicles on the electric system while promoting increased market share in the automotive industry
By circulating the utility’s ongoing efforts, Austin Energy may set off a domino effect that produces more sustainable achievements across the country.
Photo(s) by “Craig Hazan” on Flickr.
Contributed by Tânia Raposo