Stoptober
Stoptober is the 28-day challenge to stop smoking for most of the month of October. It’s based on the belief that after 28 days without a cigarette, smokers are five times more likely to give up smoking for good.
A giant red inflatable ‘Stop’ sign is pushed around the country to raise awareness of the campaign and to mark the countdown to the official start of the challenge, 1 October.
Supporting this, a mobile Stoptober roadshow tours the country, offering a range of care services. There is also a series of YouTube videos, with people sharing their experiences of quitting smoking. The circle motif is used throughout the graphics, in a range of bright, optimistic and summery colours.
A custom version of Sylvia is used throughout the Smokefree anti-smoking initiative. Sylvia Light is used for advertising campaigns, Bold weights are used for the Quit Kit.
Squishy stress-reliever from the Stoptober supplies pack
Squishy stress-reliever from the Stoptober supplies pack
Digital display on the BT tower in London’s Fitzrovia
Stand from the touring Stoptober roadshow
Stoptober Supplies — a kit containing information and advice
Stoptober quit cards
