Fanta Klassik
On the occasion of Fanta’s 75th anniversary, Coca-Cola Germany released a “Klassik” version, packaged in glass bottles evoking the mid-century design by Raymond Loewy. Fanta Klassik follows the authentic original recipe including 30% whey and pomace that was born from necessity in 1940, when Coca-Cola syrup couldn’t be imported into Nazi Germany during World War II due to a trade embargo [Wikipedia]. The aesthetic of the advertising campaign obviously doesn’t reference the war period, but rather the early 1970s, using the most basic formula: orange + ITC Souvenir.
“Heh, the seventies are truly gone when Souvenir shows up here” — Mark Simonson on the Typophile Type ID Board
In addition to ITC Souvenir, Fanta.de uses Populaire and Gotham – all of them as webfonts, and some of the type rotated and with shading effects.
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