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Langenscheidt identity redesign

Contributed by Stephen Coles on May 16th, 2015. Artwork published in
2014
.
    Langenscheidt identity redesign 1
    Source: www.kw43.de License: All Rights Reserved.

    Langenscheidt is a publisher of translation dictionaries and books for language learning. Established in 1856, it has a long history, and KW43 was charged with updating the brand while maintaining its core signatures, such as the blue ‘L’ on a yellow background. The typefaces used for collateral and the books themselves are Trade Gothic Next and a customized Charter to match the sans’ x-height.

    The simple posters used to introduce the new identity won a TDC Award for Communication Design in 2015.

    Langenscheidt identity redesign 2
    Source: www.kw43.de License: All Rights Reserved.
    Langenscheidt identity redesign 3
    Source: www.kw43.de License: All Rights Reserved.
    Langenscheidt identity redesign 4
    Source: www.kw43.de License: All Rights Reserved.
    Langenscheidt identity redesign 5
    Source: www.kw43.de License: All Rights Reserved.
    Langenscheidt identity redesign 6
    Source: www.kw43.de License: All Rights Reserved.
    Langenscheidt identity redesign 7
    Source: www.kw43.de License: All Rights Reserved.

    Typefaces

    • Charter
    • Trade Gothic Next

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