Designed by Sidney Gaunt for BB&S [McGrew]. Other sources give credit to Fritz Winold Reiss [Reichardt]. Plantin had a version as Initiales Réclame (also sold by Amsterdam).

Digital versions by Castcraft (as OPTI Publicity Gothic, 1990, caps only), Image Club (by Noel Rubin, solid and outline, 1995, used for the sample), Dieter Steffmann (as Lemiesz, 2000), and HiH (as Publicity Headline, caps only, 2006).