Stride
Contributed by Mark Fleming on Oct 15th, 2015. Artwork published in
circa 2015
.
License: All Rights Reserved.
The name Stride conveys confidence whilst portraying an accessible nature to the sometimes performance dominated world of running. The logo is based on the negative space of a running gait, evoking a sense of movement even when static. This concept flows through every aspect of the visual identity and store design, including the ‘Motion Wave’ ceiling design.
