London Stock Exchange logos
Contributed by Stephen Coles on Feb 23rd, 2016.
Source: www.londonstockexchange.com License: All Rights Reserved.
Source: www.londonstockexchange.com License: All Rights Reserved.
3 Comments on “London Stock Exchange logos”
Aargh, why did Frutiger have to go with a 't’ crossbar so far below x-height? Trade Gothic has the same problem only it’s not so bad in that.
This comes with the extralarge x-height. If the bar was any higher, there wouldn’t be much left of the ascender (which is shorter in t than in bdfhkl). See also this related Twitter thread about typefaces where the crossbar on f or t is below the x-height, esp. in bolder weights.
Incidentally, they aren’t the only ones using Vectora in the City of London, now I think of it. The London Symphony Orchestra uses it a lot (though not in their logo). This self-released album cover is a good example.