Typetanic — “I’m the King of Type”
This ironic wood type poster series showcases Hobo along with some other typefaces, intentionally misquoting the popular film Titanic: “Typetanic – esto no se hunde” (“It won’t sink”) and “Soy el rey de la typo” (“I’m the king of type”; in reference to the original “I’m the king of the world”).
For this series, Hobo has been cut by hand. Although its original design has no straight lines at all, imperfections can be spotted in the casting of the font; rough edges and curves defects can be seen particularly in letters ‘R’, ‘E’ and ‘P’. Unwillingly, this, added to its back color gradients and its lightweight paper, highlights the craftsmanship of the posters and, why not, its sarcasm and street aesthetics intertext.
For the footer a slab-serif was used in combination with an expanded sans serif, also hand trimmed.
Posters measure 43″×29″ and were printed completely in letterpress as a souvenir regarding the end of Type 1 & 2 course, at professor Longinotti’s class, School of Graphic Design at FADU, University of Buenos Aires.
