Starboard menu
Starboard is a restaurant in San Francisco’s Mission District that wants to keep the old punk rock aesthetic of the neighborhood alive. Before I started the menu, I did a lot of research at the San Francisco Public library, ransacking their restaurant ephemera collection. Each era had a few fonts that seemed ubiquitous. In the early part of the century, I saw a lot of Bodoni and Copperplate. Mid-century menus featured a lot of Memphis and Futura. In the end, I treated fonts like ingredients. Some of them, like Akzidenz-Grotesk, serve as the heart of the dish. Others, like Chevalier, are used more like seasoning. My goal was to create a design system that is every bit as eclectic as the food, while paying homage to the great legacy of Bay Area restaurants.
For “SIDES” as seen in the second and fourth images:
At first I thought it would be AT Orlando. But it is the Engravers MT or the Engravers MT Pro. In no case is it a URW version.