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Smeg × Ocado

Contributed by Luke Dodridge on Aug 14th, 2018. Artwork published in

circa 2017

.

Smeg × Ocado 1 — Photo: Luke Dodridge. License: All Rights Reserved.

This project is a self-initiated strategical intervention for Italian manufacturer of upmarket domestic appliances, Smeg. In collaboration with Ocado, it seeks to solve incorrect refrigeration of food and drink at home. The solution comes in the form of a delivery service using colour coded packaging.

Smeg × Ocado 2 — Photo: Luke Dodridge. License: All Rights Reserved.

Smeg × Ocado 3 — Photo: Luke Dodridge. License: All Rights Reserved.

Smeg × Ocado 4 — Photo: Luke Dodridge. License: All Rights Reserved.

Smeg × Ocado 5 — Source: lukedodridge.com Photo: Luke Dodridge. License: All Rights Reserved.

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