The construction company Lebensraum Holz specializes in individual, ecological and energy-efficient wooden houses.
Since 2011, Munich based agency Im Neuland has been in charge of the digital and print communication. With the new adjustment of the corporate identity in 2017, the brand was sharpened towards a more emotional and natural tonality. Art Director Sebastian Muth therefore took the unusual route of not supplementing the corporate typeface FF Unit with its slab-serif partner, but instead chose the equally clear and economical Muriza.
With the sans in continuous text and Muriza as brand building type, both the website and the printed brochure are characterised by a restrained yet humanistic typography. In the large-scale use of the light weight italics, the typography is shows some fine esprit.
