Anecdote candles

At Anecdote, we’re making fragrance a conversation piece. Inspired by personal recollections and cultural trends, each candle is an everyday luxury designed to remind us of stories worth sharing. — Anecdote candles

Anecdote Candles are hand-poured in California using all-natural ingredients with no additives, dyes, or preservatives. The brand’s mission is to create meaning conversations around fragrances that remind people of very specific memories. They approached Nice People with an existing brand, but a need to elevate the design and add personality. Each fragrance already came with a playful anecdote or sentimental story listed on their site.

Nice People’s solution was to bring these website descriptions onto the labels to give them the personality they needed. The hierarchy of these lines, set in Daubenton (Velvetyne Type Foundry), now gives weight to the name of the brand. With subtle warm tones, nuanced type, and an organized design, everything fell into place. The labels are letterpressed to add a tactile nature to the product that’s best experienced in-person. It’s too bad these fragrances can’t be shared digitally because their corresponding anecdotes are spot on. The brand logo is based on Droulers (Bureau Brut), and all smaller text on the website uses Crimson Text (Sebastian Kosch).