Wolfers – Jewellers since 1812
Contributed by Kassymkulov Zhalgas on Apr 24th, 2019. Artwork published in
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The new identity for Wolfers is an example of how fonts that were primarily created for web use can still have the potential to work for other fields. Feelink Studio probably chose Josefin Sans to approximate the W of the old logo, and only time will tell if the new e is suitable for this industry.
From Feelink Studio:
We took care of the redesign of the famous Wolfers jewelry house in Brussels. We harkened back to all their know-how, their creativity, their history … after several workshops with the client we managed to find a solution combining originality, modernity while keeping a trace of history. Their new catalog 2019–2020 and the rest of the identity are being prepared.
