xbyz initiates dance, theater or movie performances in collaboration with young people. The project demands high individual commitment and responsibility. This stimulates will power and curiosity among all participants. Each participant’s situation appears in different light and suddenly carries new potential.
Together xbyz and NAMENAME walked the extra mile: from the very founding of the project to defining the brand core to elaborating the project profile and its services. The printed matter shown here combine arrows that seem to be moved by magnetic power, a strong red and black color palette and FF Mark in use for all typography.