NatLab visual identity and website
Natlab is a film theatre, located in the former NatLab – short for Natuurkundig Laboratorium (“Physics Laboratory”), one of uncountable (former) factories and housing projects in the city of Eindhoven that are related to Philips. NatLab was a place for experiments in the Philips days, it is a place for experiments now.
The Natlab identity, designed by design studio Scherp Ontwerp uses Bilo by local type designer Pieter van Rosmalen (Bold Monday) as a typographic backbone. Bilo is a sans-serif with a remarkably low x-height and cheerful details such as a wagging tail on J and j (Bilo was introduced with a set of dog icons for a reason) and a W with firm diagonals.
The diagonal division in the NatLab logo is repeated as a gesture in colourful typographic social media images, pairing bright colors with stacked and justified lines of information. In contrast, the website is quite straightforward – maybe even a bit bland – depending on the movie stills and Bilo’s details for variation. Here, its low x-height provides a strong and pleasant contrast between body text and the (mostly) all caps headlines.
Ad for weekly outdoor music movies, as used on the theater website.
Ad for the NatLab restaurant, as used on the theater website.
Part of the programme and general information are offered in both Dutch and English.
Ad for weekly outdoor (French) cinema evenings, as used on the theater website.
